.png){kind=small}
.png){kind=small}
EN
This Privacy Policy describes how MAX and its subsidiaries ("MAX," "we," "us," or "our") collect, use, disclose, and protect your personal information when you use our websites, mobile applications, products, features, and services (collectively, the "Services")
Before using any of MAX Services, you are required to read, understand, and agree to these terms. By clicking “accept” you agree that you have read, understood, and accepted the terms and the privacy policy described in this policy and you hereby grant consent to MAX to process your data.
MAX recognizes the confidential nature of the Personal Data collected and takes responsibility with regard to the management of the requirements of the Data Protection Laws very seriously. This Policy sets out how MAX manages these responsibilities.
When you use MAX’s services you trust us with your information. We are committed to keeping that trust. That starts with helping you understand our privacy practices. This policy describes the information we collect, how it is used and shared, and your choices regarding this information.
MAX places high importance on the correct, lawful and fair handling of all personal data, respecting the legal rights, privacy and trust of its employees and all other individuals it deals with.'
Key Definitions:"User": Any individual who uses our Services, including Riders, Champions, delivery recipients, partners, and visitors to our websites.
"Personal Information": Any information that identifies, relates to, describes, or can be linked to you.
Last Modified: Last modified on August 22, 2025
Effective Date: August 22, 2025
This Policy applies to users of MAX’s Services in Nigeria and beyond. (the “Data Subject”). It describes how MAX and its affiliates collect and use personal information to provide its Services. This policy applies to all users of our apps, websites, features, or other services anywhere in Nigeria and beyond unless covered by a separate privacy policy. This policy specifically applies to:
1. Riders: Users who request or receive transportation
2. Drivers: Users who provide transportation individually or through partner transportation companies
3. Delivery Recipients: Users who request or recieve deliveries
4. Partners: Users who provide delivery services
This policy also applies to those who provide information to MAX in connection with an application to use our Services, or whose information MAX otherwise receives in connection with its Services. All those subject to this policy are referred to as “users” for purposes of this policy. The practices described in this policy are subject to applicable laws in the jurisdiction in which we operate. This means that we only engage in the practices described in this policy in a particular country or region if permitted under the laws of those places.
In this Policy, Personal Data shall mean any information relating to an identified or identifiable natural person (‘Data Subject’); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person; It can be anything from a name, address, a photo, an email address, bank details, posts on social networking websites, medical information, and other unique identifier such as but not limited to MAC address, IP address, IMEI number, IMSI number, SIM and others.
This is also applicable to personal information regarded as sensitive which could include: data relating to religious or other beliefs, health, race, ethnicity, political views, trades union membership, criminal records, or any other sensitive personal information. Please contact us if you have questions about our practices.
Questions, comments and complaints about MAX's data practices can be submitted to MAX's data protection officer through legal@maxdrive.ai or support@maxdrive.ai
1. Information that you provide to it such as when you create your user account.
2. Information created when you use our services, such as location, usage and device information.
3. Information from other sources, such as our partners and third parties that use the company’s APIs.
a. Location Data
Depending on the Services that you use, and your app settings or device permissions, we may collect your precise or approximate location information as determined through data such as GPS, IP address and WIFI.If you are a driver or delivery partner, MAX collects location information when the MAX app is running in the foreground (app open and on-screen) or background (app open but not on screen) of your device.
If you are a rider and have provided permission for the processing of location data, MAX collects location information when the MAX app is running in the foreground. In certain regions, MAX also collects this information when the MAX app is running in the background of your device if this collection is enabled through your app settings or device permissions.
Users may use the MAX applications without enabling the MAX app to collect their location information. However, this may affect the functionality available on your app. For example, if you do not enable MAX to collect your location information, you will have to manually enter your pickup address. In addition, location information will be collected from the driver during your trip and linked to your account, even if you have not enabled MAX to collect your location information.
All copyrights, patents, trademarks, trade secrets and other intellectual property rights associated with the Services are, and shall remain, the property of MAX. Except as expressly stated in this Terms, you are not granted any intellectual property rights in or to the Services by any means whatsoever.
MAX uses the information we collect to provide, personalize, maintain and improve our products and services. This includes using the information to:
1. Create and update your account.
2. Verify your identity.
3. Enable transportation, deliveries, and other services. This includes automated processing of your information to enable dynamic pricing in which the price of a ride is determined based on constantly varying factors such as the estimated time and distance of the predicted route, estimated traffic, and the number of riders and drivers using the service at a given moment.
4. Process or facilitate payments for those services.
5. Offer, obtain, provide or facilitate insurance or financing solutions in connection with our Services.
6. To track the progress of your ride or delivery.
7. Enable features that allow you to share information with other people, such as when you submit a compliment about a driver, refer a friend to MAX, split fares, or share your ETA.
8. Enable features to personalize your account, such as creating bookmarks for your favourite places, and enabling quick access to previous destinations.
9. Perform internal operations necessary to provide our services, including troubleshooting software bugs and operational problems, conducting data analysis, testing, and research, and monitoring and analyze usage and activity trends.
We use your data to help maintain the safety, security and integrity of our services and users. This includes, for example:
1. Screening drivers and delivery partners prior to enabling their use of our services and at subsequent intervals, including thorough reviews of background checks, where permitted by law, to prevent the use of our Services by unsafe drivers.
2. Using information from drivers’ devices to identify unsafe driving behaviour such as speeding or harsh braking and acceleration, and to raise awareness among drivers regarding such behaviours.
3. Using the device, location, profile, usage and other information to prevent, detect and combat fraud or unsafe activities.
4. Using user ratings to encourage improvement by affected users, and as grounds for deactivating users with ratings below a certain minimum as may be required in their region. Calculation and deactivation may be done through an automated decision-making process.
MAX uses the information it collects (including recordings of customer support calls after notice to you and with your consent) to assist you when you contact our customer support services, including to
1. Direct your questions to the appropriate customer support person.
2. Investigate and address your concerns.
3.Monitor and improve our customer support responses.
We may use the information we collect for testing, research, analysis and product development. This allows us to improve and enhance the safety and security of our Services, develop new features and products, and facilitate insurance and finance solutions in connection with our Services
MAX uses the information we collect to enable communications between our users. For example, a driver may text or call a rider to confirm a pickup location, or a delivery partner may call a delivery recipient with information about their order.
MAX may use the information we collect to communicate with you about products, services, promotions, studies, surveys, news, updates and events. We may use the information to promote and process contests and fulfill any related awards and serve you relevant ads and content about our services and those of our business partners. You may receive some of these communications based on your profile as a user. We may also use the information to inform you about elections, ballots, referenda and other policy processes that relate to our Services.
We may use the information we collect to investigate or address claims or disputes relating to your use of our Services, or as otherwise allowed by applicable law, or as requested by regulators, government entities, and official inquiries.
MAX and its partners use cookies and other identification technologies on our apps, websites, emails, and online ads for purposes described in this policy. Cookies are small text files that are stored on your browser or device by websites, apps, online media, and advertisements. We use cookies and similar technologies for purposes such as:
a) Authenticating users.
b) Remembering user preferences and settings.
c) Determining the popularity of content. Delivering and measuring the effectiveness of advertising campaigns.
d) Analyzing site traffic and trends, and generally understanding the online behaviours and interests of people who interact with our Services. We may also allow others to provide audience measurement and analytics services for us, to serve advertisements on our behalf across the Internet, and to track and report on the performance of those advertisements. These entities may use cookies, web beacons, SDKs, and other technologies to identify your device when you visit our site and use our services, as well as when you visit other online sites and services.
If you are a driver or delivery partner, we may share information with your rider(s) including name and photo; vehicle make, license plate; location; average rating provided by riders; the total number of trips; for how long you have been using the MAX app; and contact information). If you choose to complete a driver profile, we may also share any information associated with that profile, including information that you submit and compliments that past rider has submitted about you. The rider/delivery recipient will also receive a receipt containing information such as a breakdown of amounts charged, your first name, photo, and a map of the route you took.
This includes sharing your information with:
a). Third parties at your request: we may share your ETA and location with a friend at your request, or your trip information when you split a fare with a friend.
b). Our business partners: if you requested a service through a partnership or promotional offering made by a third party, we may share your information with those third parties. This may include, for example, other apps or websites that integrate with our APIs, vehicle suppliers, or services, or those with an API or service with which we integrate, or business partners with whom we may partner with to deliver a promotion, a contest or a specialized service.
c). With the general public when you submit content to a public forum: we love hearing from our users, including through public forums such as our blogs, social media, and certain features on our network. When you communicate with us through those channels, your communications may be viewable by the public.
d). With the owner of the accounts that you may use: if you use a profile associated with another party, we may share your trip information with the owner of that profile. This occurs, for example, if you are a rider using your employer’s account for a business profile, or taking trips arranged through the company’s central account; or you are a rider who takes a trip arranged by a friend or under a Family Profile.
We share information with our subsidiaries and affiliates to help us provide our services or conduct data processing on our behalf.
We may provide information to its vendors, consultants, marketing partners, research firms, and other service providers or business partners. This may include:
a) Payment processors and facilitators.
b) Background check providers (drivers and delivery partners only).
c) Cloud storage providers.
d) Marketing partners and marketing platform providers.
e) Data analytics providers.
f) Research partners, including those performing surveys or research projects in partnership with us or on our behalf.
g) Vendors that assist us to enhance the safety and security of our Services.
h) Consultants, lawyers, accountants and other professional service providers.
i) Fleet partners.
j) Insurance and financing partners.
h) Vehicle solution vendors or third-party vehicle suppliers.
We may share your information if we believe it is required by applicable law, regulation, operating agreement, legal process or governmental request, or where the disclosure is otherwise appropriate due to safety or similar concerns. This includes sharing your information with law enforcement officials, government authorities, airports (if required by the airport authorities as a condition of operating on airport property), or other third parties as necessary to enforce our terms of service, user agreements, or other policies, to protect our rights or property or the rights, safety or property of others, or in the event of a claim or dispute relating to your use of our services. If you use another person’s credit card, we may be required by law to share information with that credit card holder, including trip information. This also includes sharing your information with others in connection with, or during negotiations of, any merger, sale of company assets, consolidation or restructuring, financing, or acquisition of all or a portion of our business by or into another company.
We would get your express consent before we share your information other than described in this policy.
Users in Nigeria have the right to object to our processing of personal data, including for marketing purposes based on profiling and/or automated decision-making, subject to our right to retain or use the information as permitted by the law.
Users in Nigeria also have the right to file a complaint relating to our handling of their personal information with the Nigeria Data Protection Commission (NDPC) Head Office at No.12 Clement Isong Street, Asokoro, Abuja, Nigeria. Mobile: +2349160615551, Email: info@ndpc.gov.ng, Mobile: web: ndpc.gov.ng.
However, we encourage users to first file such complaints and submit questions and comments to the Company’s Data Processing Officer via support@max.ng.
(a). The processing is necessary to provide the services and features you request
(b). The processing is necessary to protect the vital interests of our users or others
(c). The processing is necessary for our legitimate interests
(d). The processing is necessary for the legitimate interests of other persons or parties
(e). MAX collects and uses personal information to the extent necessary for the interests of other persons or the general public. This includes sharing information in connection with legal or insurance claims, to protect the rights and safety of others.
You have a number of rights under data protection laws in relation to your personal data.
10.1 You have the right to:
10.1.1 Request access to your personal data (commonly known as a "subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
10.1.2 Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
10.1.3 Request erasure of your personal data in certain circumstances. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
10.1.4 Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) as the legal basis for that particular use of your data (including carrying out profiling based on our legitimate interests). In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your right to object. You also have the absolute right to object any time to the processing of your personal data for direct marketing purposes in 4.1.6. For details of how to object to receiving direct marketing communications, please refer to paragraph 4.1.6.
10.1.5 Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
10.1.6 Withdraw consent: you may withdraw your consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.
10.1.7 Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in one of the following scenarios:
a) If you want us to establish the data's accuracy;
b) Where our use of the data is unlawful but you do not want us to erase it;
c) Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or
d) You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
If you wish to exercise any of the rights set out above, please contact our data protection officer via support@max.ng.
10.2 No fee usually required
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.
10.3 What we may need from you
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
10.4 Time limit to respond
We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
We have put appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorized manner, or disclosed. We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions. We are equally aware of the obligation imposed on us by law regarding data protection and privacy.
We collect and use your information based on your consent. You may withdraw your consent at any time. If you withdraw your consent, you will not be able to use any service or feature that requires the collection or use of the information we collected or used based on consent.
MAX relies on the following lawful basis for the processing of the personal data received by virtue of your interaction with their services:
a) Consent: in most circumstances we will require your consent before data is collected or processed by us.
b) Performance of a contract: Max will process your data without your express consent to aid the performance of a contract. For instance, to connect a driver to a customer and in other to bring your deliveries to you, Max will have to process your location data once you have placed a delivery.
c) Legal obligation: where required by a court of competent jurisdiction or a legal authority or regulatory authority.
d) Legitimate interest: we may process your data on the grounds of legitimate interest without your prior consent, for instance, to recover a debt you owe to us.
The Privacy Settings menu in the MAX rider app gives users the ability to set or update their location and contacts sharing preferences, and their preferences for receiving mobile notifications from MAX. Information on these settings, how to set or change these settings, and the effect of turning off these settings are described below.
(a). Location Information
We use rider's device location services to make it easier to get a safe, reliable ride whenever you need one. Location data helps improve our services, including pickups, navigation, and customer support. You may enable/disable, or adjust, our collection of rider location information at any time through the Privacy Settings menu in the MAX app, or via the settings on your mobile device. If you disable the device location services on your device, your use of the MAX app will be affected. For example, you will need to manually enter your pick-up or drop-off locations. In addition, location information will be collected from the driver during your trip and linked to your account, even if you have not enabled The Company to collect your location information.
(b). Share Live Location (Riders)
If you have enabled the device location services on your mobile device, you may also enable us to share your location with your driver from the time you request a ride to the start of your trip. This makes it easier for your driver to pick you up. You may enable/disable location sharing with your driver at any time through the Privacy Settings menu in the Company app. You may use the Company app if you have not enabled location sharing, but it may be more difficult for your driver to locate you.
(d). Notifications: Account and Trip Updates
We provide users with trip status notifications and updates related to their accounts. These notifications are a necessary part of using the MAX app and cannot be disabled. However, you may choose the method by which you receive these notifications through the Privacy Settings menu in the MAX app.
(e). Notifications: Discounts and News
You may enable MAX to send you to push notifications about discounts and news us. You may enable/disable these notifications at any time through the Privacy Settings menu in the MAX app.
Most mobile platforms (iOS, Android, etc.) have defined certain types of device data that apps cannot access without your consent and these platforms have different permission systems for obtaining your consent. The iOS platform will alert you the first time the MAX app wants permission to access certain types of data and will let you consent (or not consent) to that request. Android devices will notify you of the permissions that the MAX app seeks before you first use the app, and your use of the app constitutes your consent.
We keep our data protection and privacy policy under regular review . If we make changes, we will notify you of the changes through the MAX apps or by posting updates on our website, or through others means, such as email.
This version was last updated on the 13 of May 2024.
Subject to the provisions of the Nigeria Data Protection Act, neither MAX nor its affiliates, partners, suppliers, or licensors be liable for any indirect, incidental, consequential, special, or exemplary damages arising out of or in connection with damages arising from the breach of your privacy. Without limiting the generality of the foregoing, the company's aggregate liability to you (whether under contract, tort, statute, or otherwise) shall not exceed the amount of hundred dollars ($100.00). The foregoing limitations will apply even if the above-stated remedy fails of its essential purpose provided always that the complaint is brought within one month of the occurrence of the said breach.
This website or the MAX app may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website or application, we encourage you to read the privacy policy of every website you visit.
Terms of Service | Privacy Policy
